Pay Per Click
PPC Management Built Around Cutting Wasted Spend
PPC is where budget disappears quietly. We start with keyword research based on return, not volume, write ad copy on exact-match keywords, then cut the non-performing keywords at the end of month one and push the budget into what converted. Landing pages get built and A/B tested alongside the campaigns, because the ad is only half the job.
100+
inbound leads from Google and Meta ads
Overseas Logistics
₹39
average cost per conversation on messaging ads
Overseas Logistics, 47 conversations
₹1,00,000+
worth of leads for a travel company
Travel company
23
direct B2B leads from Meta lead campaigns
UK restaurant SaaS
Where this usually starts
Signs you need help with Pay Per Click
- Budget spread across keywords that have never produced an enquiry.
- Ads pointing at a homepage instead of a page written for that search.
- No FAQ or objection handling anywhere near the form.
- Reporting that shows clicks, never leads or the value behind them.
What you get
Your Pay Per Click deliverables
01
ROI-first keyword research
We research keywords on profitability, not search volume, and write ad copy around exact-match terms so the query and the ad line up.
02
Campaign setup & daily management
Google Search campaign structure, bids and negatives managed daily, plus Meta campaigns for awareness, lead forms and messaging where they fit the audience.
03
Month-one pruning
After the first month we analyse the best-performing keywords and stop every non-performer. On the logistics engagement that single step reallocated the entire budget into the terms that were generating enquiries.
04
Dedicated landing pages
City- and service-specific landing pages with the primary keyword in the heading, a contact form and an FAQ section built from the objections your customers actually raise.
05
A/B tested page variants
We build variants and test them against each other — including a dynamic page that changed the location text based on the visitor's IP, tested against a static version.
06
Creative and angle testing on paid social
Multiple angles run side by side. On our SaaS engagement that meant testing "fill your restaurant", "expand your restaurant" and "premium software" against each other on leads, reach and CPL.
07
Conversion tracking & lead logging
Every enquiry tagged by source, logged with contact details and timing, and handed to your sales team ready to follow up.
08
Remarketing
Pixel-based remarketing to finish the funnel for people who came through paid and left before converting.
How we work
The process, step by step
- 1
Research
Keyword research scored on likely return, competitor ad intelligence, and the objections we need the page to answer.
- 2
Build
Campaign structure, exact-match ad copy, landing page or pages with forms, FAQs and tracking in place before spend starts.
- 3
Launch small
Controlled budget across a tested set of keywords and angles rather than everything at once.
- 4
Prune & scale
End of month one: kill the non-performers, scale the winners, iterate the page based on where people drop.
- 5
Report on leads
Leads, cost per lead and lead value — logged and attributed, not just clicks and impressions.
From real client work
What the work actually looks like
Case studies
Results we have published for Pay Per Click clients
Overseas Logistics
100+ inbound leads for a business that had only ever used referrals
Google Ads with ROI-based keyword research and month-one pruning, custom A/B tested landing pages including an IP-personalised variant, plus Meta messaging and awareness campaigns.
- 100+ inbound leads from Google and Meta ads
- 47 messaging conversations at ~₹39 each
- 180,440 reach at ~₹10 CPM on awareness ads
- ₹1,00,000+ in value generated
Travel Company
₹1,00,000+ worth of leads via paid search
Pay per click campaigns built for enquiry generation.
- 150+ visitors generated
- ₹1,00,000+ worth of leads
We-Astro (Astrology App)
Paid search feeding a free-horoscope upsell funnel
Keyword research and ad copy built to Google Ads guidelines for the free horoscope module, then conversion rate work on the traffic it produced.
- 25,000+ signups across channels
- 50,000+ app downloads
- Conversion improvements from monitoring user behaviour and fixing touchpoints
Real Estate Developer
35+ property leads via Facebook Ads
Paid social lead generation for a real estate business.
- 35+ leads generated
- ₹1,00,000+ worth of leads
Our stack
Tools we use on this service
- Google Ads
- Google Keyword Planner
- Meta Ads Manager
- Google Analytics 4
- Google Campaign URL Builder
- Hotjar
- SpyFu Pro
- WordPress
A good fit if
- Businesses that need leads this quarter, not in two quarters
- Service businesses with clear city-by-city demand
- SaaS and B2B brands where a demo request is worth four figures
- Anyone currently sending paid traffic to a homepage
Not what we do
- Budgets too small to gather statistically useful data in month one
- Businesses that can't respond to inbound leads quickly
Questions
Pay Per Click FAQs
How do you reduce wasted spend?
Three ways. Keyword research scored on likely return rather than volume, exact-match ad copy so the click is qualified, and a hard prune at the end of month one where every non-performing keyword is stopped and the budget moves to what converted.
Do you build the landing pages as well?
Yes, and we consider it part of the job. We have built city-targeted pages with contact forms and FAQ sections, and a dynamic page that changed the location headline based on the visitor's IP, then A/B tested it against a static version.
Which platforms do you manage?
Google Search is the core. We also run Meta campaigns for awareness, lead forms and messaging when the audience is better reached there — our logistics client got leads from both.
How will we know a lead came from ads?
Every lead is logged with its source, timing and contact details, tagged with UTMs, and handed to your sales team. On our SaaS engagement that log lives as a shared sheet the sales team works from directly.
Do you need a big budget to start?
Not a big one, but enough to produce readable data in month one. Our logistics campaigns generated 47 messaging conversations for under ₹1,900 in spend.
Works well with
Pair this with
Conversion Rate Optimization
CRO
Heatmaps and session recordings used to find exactly where visitors drop off — including a hero rebuild after 895 recordings showed 70% of visitors never scrolled past the first screen.
Website Design
Website Design
Custom websites on WordPress or Lovable, from a single landing page to a full multi-page site — including A/B tested, IP-personalised landing pages built for live PPC campaigns.
Social Media Marketing
Social Media
Monthly content planning, scheduled posting and community management across your active platforms — 25,000+ signups for an astrology app, 60,000+ accounts reached for a news site.
Become our next case study
Tell us what you're trying to grow and we'll tell you honestly whether pay per click is the right place to start. The discovery call is free.
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